Anne Bruckner

Anne Bruckner - Sweden

The initial and still largest source of business listings is the print directories, which primarily encompasses the yellow pages with contribution from the white pages. All the physical books are manually digitized, consolidated, matched, and distributed. The books contain anchors, but in all sorts of formats based on how each telecom publisher prints it. The challenge is to technically match up business content anchors to make sure each combination is a unique and legitimate business. I think you are starting to get an idea of the challenges and how it can impact your business.